A murky day.

Half-rain, half-snow and all gray. Had planned to take the singlespeed for a ride today, but the damp cold and the prospect of sloshing fender-less through  puddles (with the ensuing wet stripe from butt to back) has kept me hunkered down inside. Taking my lunch break from a freelance assignment, I flipped on the TV and saw another of those BowFlex commercials. This one  showed a buff guy who says “I’m 49 years old and in the best shape of my life.” The guy truly was in great shape, like all the people you see in those commercials. As an ad guy, I tend to be really critical of TV commercials. The BowFlex formula is the good old testimonial. Ordinarily, my jaded instincts lead me to instantly dismiss most testimonials, but it really works for BowFlex. The commercials show real people with real results — their well-defined, muscular bodies glistening while working out on the miracle machine. For a moment, I actually thought it would be great to get a BowFlex. After all, with just 20 minutes a day I could look like those people! And the rest of the time, it would make a really great clothes hanger.